Twin Oranges Consulting
A note from the Founder, Kristin Unbehend
With over 15 years of experience in sales, marketing, e-commerce, and digital transformation, I have had the opportunity to drive growth for more than 300 brands across the United States and Asia Pacific. My expertise lies in scaling businesses and optimizing performance, with a proven track record of delivering top and bottom-line growth through strategic leadership and innovative solutions. Throughout my career, I have led large, multicultural teams, managed P&Ls ranging from $1M to over $200M, and spearheaded transformative initiatives that have earned industry recognition. I am passionate about empowering brands to reach their full potential by building win-win partnerships and leveraging my deep understanding of the APAC market landscape.
​
​
Experience
2025 - Present
Launched Twin Oranges to support brands in achieving their APAC expansion goals
2016 - 2019
USA
Led scale up of Reckitt's sexual wellness and OTC medications portfolio on ecommerce & trade marketing in mass channels
2010 - 2016
USA
Managed sales and national trade marketing for beverage alcohol brands such as Absolut Vodka and Jameson Whiskey
2022 - 2024
APAC
Led DKSHs Digital Organization of 80+ to drive ECOM transformation and business turnaround
2019 - 2022
ASEAN
Launched Reckitt's cross border ecommerce channel into ASEAN and led the regional ecommerce business development
Highlights
Recent Recognitions & Accolades
